Ethik mit Kreativität - ohne Zeigefinger!

Design for Sustainability

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Ein Résumé meiner Forschungs- und Entwicklungsarbeit in der Lehrveranstaltung Humanökologie,
an der Fachhochschule Vorarlberg

Autorin: Mathis Lena Sophia / Intermedia Master, Sommersemester 2017


In diesem Blogeintrag möchte ich die Themen, mit welchen ich mich in dem Fach Humanökologie unter der Leitung von Roland Alton-Scheidl auseinander gesetzt habe, diskutieren. Aufgrund des Schwerpunktes Design, den ich im Studiengang Intermedia verfolge, möchte ich mich dabei auf die Gestaltung für nachhaltiges Handeln fokussieren. Der Eintrag soll meine Forschungs- und Entwicklungsarbeit in der Lehrveranstaltung dokumentieren und untersuchte Schnittstellen von Gestaltung und Nachhaltigkeit visualisieren.

Ethify Values - Dylan Siebelink

Ethify Values

We live around many different values. It requires tolerance to get along. These Ethify values represent a reasonable lifestyle.

The Misleading Hair Dye Company Syoss

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The swelling of a hairbrush due to the use of Syoss' Red Velvet Hair Boost. Photo by
Source :

"We can only stop the misleading cause of hair dye by buying from trusted brands"

Many people in the United States and Europe use hair dyes.

Before The Flood

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Before the Flood is the three-year documentary produced by not only Leonardo DiCaprio, but also Martin Scorsese and Fisher Stevens. Co-creator and director, Leonardo DiCaprio, and Fisher Stevens embarked on an incredible journey to uncover the ugly truth about our planet's climate. Discovering new found evidence in every corner, the two men exposed the question: Will mankind posses the capability of undoing their wrongs, or will all humanity perish due to the sixth mass extinction on this planet?

This film illustrates the interconnectedness of our world and encourages audiences, everywhere, to understand where the breaking point of human consumption lies.

ÖXIT after BREXIT (german)

Nun offiziell: Österreichs Ausstieg aus der EU
Die Volksabstimmung hat nun bundesweit entschieden.

Europe launches graphic images on alcohol packages

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Following the recent launch of pictures on tobacco packages, would it be a surprise that the graphic images visualizing the horrifying impacts of the substance would also appear on alcohol, a similar –if not more so - addictive drug?

We decided to get to the bottom of this. In an attempt to create a credible fake news story, we drafted a newspaper article that features the introduction of graphic images on alcohol packages in Europe.

Österreichisches Gesundheitsministerium setzt Meilenstein in der Gesundheitsvorsorge für schulpflichtige Kinder

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Schulpflichtige Kinder erhalten tägliche notwendige Ration an Zigaretten zur Förderung der Konzentration und Regelung des Vitaminhaushaltes.

Welche Eltern kennen das Problem des Unkonzentriert seins ihrer Kinder nicht? Wie können Eltern den Energiebedarf ihrer Kinder decken?

Syoss Sued For Allegedly Making Women’s Hair Green

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Jasmine Marie and Bret Roothaert, CNN.

Hundreds of women are claiming that the popular Red Velvet hair product from Syoss has been causing their hair to turn a certain green color and damaging their scalps.

What kind of hair dye can we still trust after this scandal that Syoss has unleashed? Why did Syoss not call-back all of their products after the first complaints? On the 16th of May, 2017, CNN took the initiative and searched for the answers we are all looking for.

Innocent is not so innocent anymore

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Innocent, a former British brand which produces “healthy and natural” drinks has lost its name giving innocence. A couple of years ago, 90% of the company’s shares got bought up by the major beverage producer The Coca Cola Company. This now raises the question, if Innocent can still carry on with their brand promise without being influenced by the corporates heads at Coca Cola. It wouldn’t be the first time that Coca Cola bought up a successful, small business and changed their proven formula in order to cut costs and maximize profits while sacrificing the brand image.

Thank You For Smoking (2005) Review

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Thank You For Smoking is 2005 satire/comedy from Director Jason Reitman starring Aaron Eckhart as Nick Naylor, the top Lobbyist of the Tobacco-Industry. It starts with a American talk show where Robin, a 15 year old cancer patient, is brought in as an example of how dangerous cigarettes can be. On the one side we have the President Of Mothers Against Teen Smoking, The Chairwoman of the Lung Association and a Top Aide from Health and Human Services, on the other side however, sits Nick Naylor. Smiling while the entire audience booes at him.  In a silent monologue he introduces himself to the viewer by stating out the fact that he represents a company that practically kills 1200 humans every single day for a living.

Summary of Wuppertal Institute Designguide

The Designguide describes the need of producing environmentally friendly  and sustainable products. It should help to educate new generation of designers which would think more carefully about the product sustainability. Over the 20th century designers mostly designed products that couldn’t be reused or recycled. And what more, the marketing of these products enhanced the constant consumption. The consumers got used to products with short life spans.

To fulfil the principle of sustainability producers should reconsider the production and try to offer the same usage products while consuming less resources.


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Was bedeutet Ethik?

Mein Name ist Viola. Ich bin Intermedia Studentin im 4. Semester und kenne das Wort "Ethik" nur aus meinem alltäglichen Sprachgebrauch, sofern Ethik in meinem Alltag überhaupt Raum findet. Um dem Wort näher zu kommen, habe ich natürlich seine sprachliche Bedeutung gegoogelt. Unprofessionell habe ich mir sagen lassen, aber mal ehrlich... wer googelt nicht um die Bedeutung eines Begriffs zu erkunden? Ich stoße auf Begriffe wie: Charakter, Sinnesart, Gewohnheit, Sittenlehre, Normen, Handeln, Gut und Böse und natürlich die Moral. Was wäre ein Leben, ohne Moral?

Human experiment

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The Human Experiment

„We all heve the power to influence the terms of our mortality. We can speed up the course oft he inevitable. Some of us smoke or drink. We fly in airplanes, drive cars. We may decide to surf big waves or to take up base jumping as a hobby. It´s called  „risk.“ We calculate the odds and make a deal with destiny. But what about the risks that are hidden from us?“

ETHIFY YOURSELF- Ein Auszug aus dem gleichnamigen Buch

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Zusammenfassung Ethify Yourself 2.0

Kapitel Das Leben einteilen

Dieses Kapitel befasst sich mit der Ressource Zeit und wie wir damit umgehen sollten, um ein möglichst Sinnerfülltes Leben zu führen.

Für ein ausgeglichenes Leben hat die Wissenschaftlerin Frigga Haug vier Bereiche festgelegt, welche den gleichen zeitlichen Umfang haben sollen. Diese Bereiche sind: Erwerb, Sorge, Kultur und Politik.
Für diese Teile, so rät Frau Haug, sollten vier Stunden pro Tag zur Verfügung stehen, um ein möglichst ausgeglichenes und erfülltes Leben zu führen.